> [!tldr] The **small set** of movies that most drive success. The **verb** equivalent of [[OKRs]] **key results** A concept I first heard of from [[Switch (book)]] - the critical moves are the *few things* that **need** to be done to be successful. They are not *everything* you need, and perhaps they goals could be achieved via other means, but *the critical moves* are those with the highest strategic or tactical value for achieving your end. Critical moves applies to achieving [[Big, Hairy, Audacious Goals]] and also winning in competition. They almost read like [[What is a Strategy|strategy]], our possibly like a coherent implementation of strategy. They are an example of [[Make the Decision that Informs all Subsequent Decisions]]. Southwest's strategy was to drive consumer cost down, fly point to point, and get more flights out of fewer planes. The critical moves, then would be the key couple of things that achieve those ends. Example: Only fly one kind of plane (to make plane turnover faster) > [!example] From the book > - A failing railroad company's leader set out a few rules: > - Don't spend money unless it brings back more money > - Reuse what we have > - Pick the cheapest option **** # More ## Source - [[Switch (book)]]