Making a [[Good Strategy]] is very much like making a good _design_. You may have some data, but you cannot [[Design vs Engineering|engineer]] the “right” approach, you can only make an educated guess. - Like design, in strategy **you have to understand the customer’s true needs**, which means understanding their [[Incentives]], because [[Solving People’s Problems Requires Understanding Their Incentives]]. - Like design, you have to use _intuition_. What problems can be potential solved. What [[Tradespace|trade offs]] are worth making? - Like design, strategy is best when it’s kept [[Simplicity|simple]]. The [[More is Unnecessary, Less is Impossible.|Perfect Tool]] is an example of good design and good strategy. - Like design, the components of a strategy should add to more than the sum of their parts. They should [[Synergize]]. **** # More ## Source - https://jlzych.com/2018/06/27/notes-from-good-strategy-bad-strategy/ ## Related - [[Design vs Engineering]] - [[Good Strategy]]