Because [[A Plan is Not a Strategy]], strategies don't have to be (and _shouldn't_ be) complicated. You should be able to write your [[What is a Strategy|strategy]] down on ~1 sheet of paper. It should lay out the logic simply, not hide behind [[Avoid Jargon|jargon]] (see: [[Feynman Technique]]), and it should cover: # Component Breakdown 1. Here's where we're playing 2. Here's how we're choosing to win 3. Here's the capabilities we need This is all per [the Harvard Business Review video](https://youtu.be/iuYlGRnC7J8), but there is no _universally agreed upon_ strategy document. In fact, being overly reliant on a framework or template is a hallmark of [[Good Strategy|Bad Strategy]]. # Alternative Component Breakdown - Cross-section of random Google results - [[Mission Statement]] - Vision for the future - [[SWOT Analysis]] - [Another HBR source](https://hbr.org/2011/06/strategy-on-one-page) - Why do you exist? - What is your value proposition? - Who are you serving? - How do you know you're winning? - From the UCLA Anderson School of Management (see: [[Good Strategy]]) - Diagnosis explaining the challenge - Guiding policy for dealing with the challenge - Coherent actions for carrying out the policy **** ## Source - [Harvard Business Review Video](https://youtu.be/iuYlGRnC7J8) - Googling [Strategy Document Example](https://www.google.com/search?q=strategy+document+example) and scanning results - https://hbr.org/2011/06/strategy-on-one-page - https://jlzych.com/2018/06/27/notes-from-good-strategy-bad-strategy/ ## Related - [[What is a Strategy]]