Simple messages are more successful than complex ones. Simpler messages say what needs said using: - fewer words - fewer ideas - less fancy words The point of communication is to get information from sender **to** receiver. Complexity forces receivers to do interpretive work they don't want to do. I am consistently blown away by the [[Communicative Value]] of a simple graphic. So many of the most iconic slogans of all time are simple statements. Think different™️. Repeating yourself doesn't hurt, either. Simple messages are heard best. **** # More ## Source - self