**Ads cause perceived needs and do not bring fulfillment.** Advertising causes need. Your stuff doesn't feel old nearly as quickly if you don't know what's newer. Advertising takes up your time, takes space in your brain, and makes you appreciate what you have less. Advertising should be avoided where possible. > [!tldr] 💡 Avoiding advertising is an easy way to reduce both expenses and dissatisfaction This is also a great practice to do **as a parent**. Kids who are constantly bombarded with what they don't have and functionally cannot get for themselves become dissatisfied with what they do have (just like their parents) and become more likely to whine about not having their wants met. # Techniques - Don't watch broadcast TV - Use ad blockers - Pay for Ad-free content - Remove labels from purchased goods - Toss out ads in the physical mail **** ## Source - [[Your Money or Your Life]] ## Related - [[Expense Reduction Tips]]