**To make principles effective, state them as verbs.** > For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea... we have a clear idea of how to act in any situation. - _Simon Sinek_ "Simplicity" is the _value_, "Do the simplest thing" is the _principle_. And [[Values, Principles, and Methods|Methods]] are specific implementations of a principle to situations. **** # More ## Source - [[Start with Why (source)]] ## Related - [[Mission Statement]] - [[Values, Principles, and Methods]]