**Priming** is what happens when your mind is "made ready" for some future event or association. You might be at an airport looking for a grandparent in the crowds, you would be **primed** in that situation to more quickly & easily identify _any_ individual meeting some base-level characteristics that line up with what you're looking for (e.g. grey hair). Priming is also used by marketers, governments, or any other position requiring _influence_ to steer behaviors in the direction they want. You can, for example, expect to receive better inputs to the "honesty box" coffee fund if you tape up a sheet of paper depicting a pair of eyes watching someone get their coffee. These eyes primes them to the idea "_you are being watched. There is an expectation here_" and they will be significantly more likely to donate. Priming can also be applied across senses or domains - I'm calling this [[Cross-Modal Priming]]. **** # More ## Source - [[Thinking Fast and Slow]] ## Related