**Experiential memories are skewed towards peaks and ends.** There are two selves - the experiencing self and the remembering self. The **experiencing self** is what you’re going through in the moment. The **remembering self** is what you remember the experience to be like. The remembering self is **influenced by peak intensity and final intensity** with regards to any experience. This is called the "Peak-end" rule. Studies showed that students would prefer subjecting themselves to the longer, more painful experience of having their hand in ice for a minute, then having warm water mixed in with the ice (unknown to them), rather than having their hand in ice for 45 seconds and being able to pull it out immediately. **** # More ## Source - [[Thinking Fast and Slow]] ## Related - [[Three Selves]]