> [!warning] Disambiguation > I've come across the term "mere exposure effect" in two books, and they used it to mean different things. # Mere Exposure Effect as used in [[How to Take Smart Notes]] **Thinking you’re good at something simply because you’ve been exposed to it several times.** Sometimes we can trick ourselves into thinking we are god at a thing because we have been exposed to it several times. If you half read about a process or a concept a dozen times, you might think you get it… but then if you try to actually **do** the thing you’ll realize you have no idea. If you watch cooking shows, you might start to fool yourself into thinking you can cook. This can be counteracted if you [[Learn by Doing]]. # Mere Exposure Effect as used in [[Thinking Fast and Slow]] Having simply seen something makes you more predisposed to liking it or accepting it as true. It **influences your [[System 1]] judgments** (at a minimum, perhaps [[System 2]] as well), **often without your awareness**. You can be introduced to nonsensical statements or bombarded with "alternate facts" enough that you will begin to believe them to be true. **** # More ## Source - [[How to Take Smart Notes]] - [[Thinking Fast and Slow]] ## Related - [[Learn by Doing]]