> [!tldr] Know what you want your audience to take away The two most important points of communication: 1. [[Know Your Message]]. 2. [[Know Your Audience]]. When writing, talking, or presenting – know your message. Know, crisply and cleanly, what you want your audience to do or remember. Hit this message early. Hit this message often. Avoid substance that doesn't add value to this message. **** # More ## Source - self