> [!tldr] Know what you want your audience to take away The two most important points of communication: 1. [[Know Your Message]]. 2. [[Know Your Audience]]. When writing, talking, or presenting – know your message. Know, crisply and cleanly, what you want your audience to do or remember. **Be able to state this message in one, maybe two sentences.** Hit this message early. Hit this message often. Avoid substance that doesn't add value to this message. > [!warning] > If you don't know what your core message is, neither will your audience. **** # More ## Source - self