> [!tldr] Know who you're talking to The two most important points of communication: 1. [[Know Your Message]]. 2. [[Know Your Audience]]. Your audience is who you are talking to. If you're writing for "the world", your audience is who you *want* to be talking to. Write to their interests, [[Simple Messages are Heard Best|on their level]], [[Avoid Jargon|using their words]], [[Smart Brevity Style|respecting their time]], and catered to what they need to hear. **** # More ## Source - self