Intensity Matching is a feature of [[System 1]] that gives us the ability to compare two completely unrelated phenomenon, so long as they can be placed on some form of scale. It allows us to fairly consistently perform tasks like: **"Turn the volume of the music up to as bright as this room is"** It happens unconsciously - and in so doing it enables a feature (or bug) of the human psyche wherein we [[Substituting Questions|substitute a hard question for one that's easier to answer, sometimes without realizing it]]. **** # More ## Source - [[Thinking Fast and Slow]] ## Related -