**Innovation often involves bringing well-worn ideas from their domain and remixing them into a new one.** A consistent [[Pattern]] emerges when you look across innovative populations. They take well worn ideas from different contexts and combined them in a new one. > [!tldr] 👉 Innovation is often just a Remix of good ideas into new domains In Charles Duhigg's [[Smarter, Faster, Better]] he gave the example of **West Side Story.** It brought together elements from many different genres and applied them to a Shakespeare plot and became one of the most successful and influential plays of all time. **** # More ## Source - [[Smarter Faster Better]] ## Related - [[Range & Impact]] - [[Diversify Projects]]