> [!tldr] A quote from iPod inventor Tony Fadell After his experience with [[General Magic]], Tony Fadell learned the importance of *constraints* on your projects (creative or money-making, doesn't matter which). He applied this at Nest when [[Nest prototyped the box for their thermostat before prototyping the thermostat]]. By doing this, he said "it will be this big, it will focus on these things." **** # More ## Source - [[Inside the Box]]