**When a measure becomes a target, it ceases to be a good measure.**
Goodhart was a British economist who said (something to the effect of):
> When a measure becomes a target, it ceases to be a good measure.
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# More
## Source
[https://en.wikipedia.org/wiki/Goodhart%27s_law](https://en.wikipedia.org/wiki/Goodhart%27s_law)
## Related
- [[KPIs]]
- [[Good Metrics]]
- [[System Traps]]