**Jeff Bezos's philosophy for succeeding in business.** Jeff Bezos, who may or may not be the richest person in the world right now depending on what day it is, has a simple philosophy that he credits with Amazon's many successes: Day 1. > “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.” - Jeff Bezos Day 1 is about keeping your customers as the priority, keeping an eye on what others are doing to learn to adopt and adapt, keeping a skeptical view of [[Proxy Measures]], and partaking in high-velocity [[Decision Making]]. The view of Proxy measures is that they are a trap that causes businesses to manage against metrics and not actual results. (See also: [[Gaming KPIs]]). Jeff Bezos talked about focusing on the process and not the results being a **bad** thing, which is antithetical to much of the other stuff I've read... but does make sense in the right context. Embrace trends you see in others. Being too stuck in your ways is a sure fire way to use momentum. [[Every Good Process Eventually Becomes a Bad Process]] If everyone else is doing it, you probably should be too. **** # More ## Source - [[The Space Barons]] - [SEC](https://www.sec.gov/Archives/edgar/data/1018724/000119312517120198/d373368dex991.htm) ## Related - [[Decision Making]] - [[Gaming KPIs]] - [[Proxy Measures]]