> [!tip] **Value is only _valuable_ if it's valuable from the perspective of the customer.** If the customer doesn’t find an activity valuable, then it is not. [[Waste]] is defined as any effort, time, or activity that does not produce value to the customer. [[Solving People’s Problems Requires Understanding Their Incentives]]. Solving your business’s problems is really about making your customer’s problems the problems you’re solving. # More ## Source - [[The Toyota Way]] ## Related - [[Toyota's 14 Principles]] - [[LEAN Manufacturing]] - [[Project-Focused vs Product-Focused]]