**All motivation is a desire to escape comfort** # More ## Source - [[When (book)]] > All motivation is a desire to escape discomfort. If a behavior was previously effective at providing relief, we’re likely to continue using it as a tool to escape discomfort. - [Nir Ayal](https://twitter.com/nireyal/status/1225871858026909696) ## Related - [[Habit Loop]] - [[Habit Change - Cues]] - [[Growth Requires Discomfort]] - [[Addiction]]