A trio of things that feel vital to the success of any information asset (rule, principle, model, report, etc) that is meant to support or guide a large audience. Your asset needs to be easy to **access, interpret, & apply**. If something is inaccessible, nobody will see it If something is too difficult to interpret, nobody will understand it If something's too difficult to apply to their context, nobody will know what to do with it If _any_ of those three things happen, no behavior changes will take place, and [[Things Are Only As Important as What You Can Do with Them]]. **** # More ## Source - self ## Related - [[Enterprise Architecture]] - [[Guiding Principles]] - [[Strategy Document]]