**Artificial Intelligence enables types of ads targeted to your personality and everything else about you.** Cambridge Analyitica built **OCEAN** ( [[The 5 Big Personality Traits]] ) modeled for **millions** of voters and showed them the most targeted ads possible on an individual basis. > [!tldr] ⚠️ A neurotic gun owner was shown an ad of burglars entering into a house, whereas a compassionate gun owner was shown an ad about nostalgia and hunting with your dad. They can and did apply this type of manipulation en masse during the 2016 election and will do so in the future. **** # More ## Source - [[The Sentiment Machine]] ## Related - [[Artificial Intelligence]] - [[AI in the Wild]]