**Strategies are not plans. They _direct_ plans, make them coherent.** A plan is not the same thing as a [[What is a Strategy|strategy]]. Everyone plans, not everyone has a strategy. Strategies are what gives coherence to your plans. See: - [[What is a Plan]] - [[What is a Strategy]] # Avoiding the Planning Trap To avoid "playing just to play" and actually act according to a _strategy_: - Accept angst. You'll never know for sure a strategy will work - Lay out the logic. Then tweak as necessary. - Write a [[Strategy Document]] # Example of a Strategy - Southwest Airlines decided they would get more customers by being the cheapest airline by: minimizing plane-on-ground time, using a point-to-point model, not offering in-flight meals & specializing in short-to-medium flights, not book though travel agents, and only buying one type of plane - Where we're playing: short-haul airline travel - How we're choosing to win: minimize costs to consumer - The capabilities we need: rapid plane turnover, direct-to-consumer ticketing **** ## Source -  - [[Essentialism]] ## Related - [[Plan for Failure]] - [[Planning is Often Procrastinating]]